The UX of User Experience Design
UX design is all the rage at the moment, but how usable is it as a process? When the top industry experts can't even agree to its definition (or even it's existence) how are you supposed to bake it into your practice, let alone sell it to your clients? In fact should you or your clients even care?
In this session Andy Budd will try to demystify some of the rhetoric and dogma floating around about User Experience Design, and explain what should and shouldn't matter to your business, your clients and your day-to-day work as a web designer.
User Experience Designer and CEO of Clearleft, Andy is a best selling tech author, curates the dConstruct and UX London conferences and helped set-up The Brighton Digital Festival. Andy created Silverback, a low cost usability testing application for the Mac, and co-founded Fontdeck, a web typography start-up. Andy is a regular speaker at international conferences like The Web 2.0 Expo, An Event Apart and SXSW. In May 2010, Wired Magazine named Andy one of the top 100 most influential people in the UK digital sector, much to the pride of his mother and the surprise of everybody else.